BORGATA

WORLDLY WINNINGS 2025

CHALLENGE

The Borgata Hotel Casino & Spa in Atlantic City asked us to create a large scale, illuminated, digital display for their month-long promotional giveaway.

OUR APPROACH

We designed, fabricated, and installed an oversized display of travel-sized kit. We utilized the graphics and colors of the promotion to determine color scheme and vibe. We collaborated with the Borgata team, using their digital promotional videos to integrate into the display.

A large festive sign with blue and gold design, reading 'Box' and 'HOTEL CASINO & SPA,' resting on a table in a storage or work area with shelves, containers, and a yellow trash bin in the background.
A partially assembled black and wood-colored picture frame on a work table surrounded by tools and supplies in a workshop. Shelves and tools are visible in the background.
Partially assembled air hockey table with black and blue edges, and a wooden frame inside, in a hardware store.

RESULTS

With great teamwork, internal and external collaboration, Humdinger created a display that can be appreciated from any angle. Each detail from the cameras lens to the back of the maps were refined to the very touch to create an immersive display
.

Indoor display with a world map, promotional sign for travel packages, decorative plants, and hanging Asian-style lanterns.
Promotional display for a contest at a casino, featuring a world map with airplanes, a cruise ticket with boarding passes, and tropical plants, inside a luxury hotel lobby.
Decorative giant camera with plants nearby, inside a spacious shopping mall with glass walls and exit signs.
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