DTLR

CIAA 2025

CHALLENGE

The team was thrilled to help DTLR with the annual CIAA Basketball Tournament that takes place at the Baltimore Convention Center.  Their creative team wanted a totally immersive experience in their 50' x 70' space, complete with a roller-skating rink, DJ, retail area, and radio talk show.

Indoor skate park with a large open area, black and red fencing, and various skate ramps and equipment. There is a black and purple wall with images and people skating in the background. Overhead lighting and banners are visible.

OUR APPROACH

We provided the layout and equipment to produce an old school Baltimore roller rink vibe that showcased the branding of DTLR. The large footprint was able to accommodate the fun and safe skating space, while also creating space for promotions and branding.

Indoor roller skating rink with colorful lighting, black and white banners on the wall, seating benches, and a rainbow-colored skating floor.

RESULTS

The activation was such a huge hit and received many compliments throughout the entirety of the event. The atmosphere and addition of the an interactive element such as skating has made this so popular that we were asked to do it all again the following year, but bigger!

Skate rental booth with black and white photo collage, shelves with orange roller skate wheels, and a white empty shelving unit to the left.
Event booth for 92Q Jams radio station featuring a spinning prize wheel, branded banners, and promotional displays set up inside a large indoor venue with a high ceiling.
Event space set up with DTLR Radio branding, lights, speakers, and a DJ booth, with black and white photos of people skating in the background.
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