DTLR
CIAA 2025
CHALLENGE
The team was thrilled to help DTLR with the annual CIAA Basketball Tournament that takes place at the Baltimore Convention Center. Their creative team wanted a totally immersive experience in their 50' x 70' space, complete with a roller-skating rink, DJ, retail area, and radio talk show.
OUR APPROACH
We provided the layout and equipment to produce an old school Baltimore roller rink vibe that showcased the branding of DTLR. The large footprint was able to accommodate the fun and safe skating space, while also creating space for promotions and branding.
RESULTS
The activation was such a huge hit and received many compliments throughout the entirety of the event. The atmosphere and addition of the an interactive element such as skating has made this so popular that we were asked to do it all again the following year, but bigger!
