DTLR

CIAA 2026

CHALLENGE

DTLR came to us once again for their annual CIAA Basketball Tournament at the Baltimore Convention Center, this time to bring to life an even larger booth than before, at 50’ x 100’ with an even larger skating rink than the year before.

An indoor skating rink with a sectioned-off area for spectators or participants, featuring black barriers with logos, a sign that reads 'DTLR,' and a skate rental stand in the background. The ceiling is made of wooden panels with evenly spaced lights.

OUR APPROACH

Our team laid out the floor plan for the booth, including the 88’ skating rink and the 12’ DJ Stage overseeing it, as well as helped design the decor for each station. We ensured a captivating experience that was safe and fun for all who came by.

Indoor martial arts or dance studio with a pink and black mat floor, stage with people practicing or performing, and a wood-paneled ceiling with lighting.

RESULTS

DTLR’s CIAA 2026 Booth was a massive success. Julia Nduka, DTLR’s Event Marketing Coordinator, told us after the event "As always, you all have exceeded our expectations and the booth looked amazing come to life."

  • Display booth for roller skates and athletic shoes featuring mannequins with helmets, with people browsing the merchandise, branded with DTLR and Under Armour logos, at an indoor skate-themed event.
  • Two women roller skating inside a busy indoor exhibition or trade show with booths and attendees in the background.
  • Two radio hosts, one woman and one man, are smiling and singing into microphones with a wall of headphones behind them. The woman wears a hat and glasses, while the man has braided hair and is wearing a gray and black jacket.
  • A girl is sitting on a bench with one skate on and the other off, tying the laces of her skate, smiling at the camera, in a skate rink area. She is wearing a grey hoodie, glasses, and grey socks. Nearby, there are black cubbies with other people and belongings in the background.
  • Red wall-mounted digital display with the text 'Etch A Sketch' and a sketch of the word 'DTLR' beneath it, along with the tagline 'Your Fashion... Your Lifestyle!' below the screen. The display is decorated with a pair of lips at the bottom.
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