DTLR

GUNNA WUNNA RUN

CHALLENGE

Our team was tasked to develop a custom environment in the Hyattsville, Maryland DTLR storefront for the "Gunna Wunna Run 5k" event in the branding of producer and rapper, Gunna. This environment served to direct crowd flow as well as provide activation setups.

Indoor clothing store with a seating area including beige sofas and black ottomans, green potted plants, and racks of clothing and shoes in the background.

OUR APPROACH

We utilized the color palette and imagery of Gunna to create a visually unified event where every detail from Check-in tables, signage, line separators, lounge decor and Gunna’s Meet & Greet Stage design aligned with his imagery.

A retail store display with two beige armchairs with white pillows on either side of a black booth with a red and white 'DLR Radio' logo. Behind the booth are shelves with various athletic shoes and Nike merchandise, including shirts and sweatshirts. There are plants on either side of the booth.

RESULTS

From the practical way our designs helped with execution of the event to compliments on capturing the visual identity of Gunna, the event was a resounding success.

A small stage setup in a retail store with two gray armchairs and two large flat-screen TVs mounted on a black wall, flanked by two green potted plants. Behind the stage, clothing displays and shelves with athletic apparel and shoes are visible.
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