DTLR x New Balance
GREY DAYS
CHALLENGE
For this year’s Gray Day Celebration with New Balance, our team was tasked to do a full storefront takeover to create a custom exclusive social club experience.
OUR APPROACH
We fully transformed the New Balance store in Washington DC into a proper social club experience with all we provided, including a floral block-letter centerpiece, a locker room gallery moment, branded check-in desk, and a signage lineup.
RESULTS
Humdinger brought everything together to create a premium experience that made Grey Days attendees feel like part of an exclusive inner circle.
