DTLR

HBCU TOUR 2025

CHALLENGE

DTLR's Annual HBCU tour takes us across several HBCU campuses. In 2025, the theme had futuristic video game vibes with a Miami flare. Our team was tasked with creating multiple transportable and reusable tent vignettes designed to meet the needs of the activations and sponsor programs.

Outdoor event booth with a black canopy and a large LED display panel. Inside the booth, there is a black sectional sofa, a small white coffee table with a spherical white lamp, and a table with boxes. A McDonald's sign is on the left, and outdoor fans are on the ground. Trees and a building are in the background.

OUR APPROACH

The team brought the magic with a transportable package of entrance decor, tents, furniture, signage, and booths that were able to be re-used and re-branded across 5 campuses.

A promotional booth with a black tent displaying the DTLR and HBCU Tour logos. There is a vertical poster with images of three young African American people, two women and a man, dressed in stylish clothing for a cultural event or tour.
Outdoor photo of a colorful event archway with the text 'HBCU Tour' and a sunset scene with palm trees, set on a sidewalk in a college campus area.
Advertisement for DTLR Radio at IBCU Welcome Back Tour event, featuring a colorful banner with palm trees and the DTLR Radio logo, and a display with photos of people wearing fashionable clothing.

RESULTS

At each destination, the tour was a resounding success, drawing in students and kicking off their semesters with a bang.

  • A colorful archway with graphics of palm trees and sunset, promoting the HBQU Tour at an outdoor event on a sunny day with partly cloudy skies.

  • An outdoor event booth with a black canopy and yellow signage displaying DTLR. There are panels with animated art of young people, a fan to the right, and a parked white truck in the background. The sky is partly cloudy with some trees nearby.

  • Decorative art installation spelling out 'I ❤️ HBCU' on a grassy area with trees and tents in the background.

  • An outdoor stage with a black tent and a colorful backdrop displaying palm trees and a sunset, promoting the DTLR HBCU Tour, with three illustrated portraits of young African American individuals standing on the ground beside the stage.

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