PERNOD RICARD

J-CLUB DC

CHALLENGE

Deliver a fully immersive J-CLUB experience at Live-K Karaoke Club in Washington, DC. We were tasked with end-to-end execution—from spatial layout and brand integration to custom environments, lighting, activations, merch placement, guest flow, installation, and strike—across every room and touchpoint.

A large illuminated sign spelling 'JAMESON' at the bottom of a large screen displaying karaoke lyrics in what appears to be a bar or karaoke venue.
Wooden barrel with metal bands and the word 'JAMESON' in yellow letters, placed outside a building at night.
Kennel with a sign reading "TATTOOS" inside a nightclub or bar named J Club, with a decorative wall featuring illuminated diamond-shaped patterns.

OUR APPROACH

We went beyond venue dressing to build a fully immersive brand world inside a live nightlife setting. Custom check-in stations, giveaways, photo moments, bar fronts, DJ booth, marquee, and dynamic hallway and room lighting were all designed specifically for the experience. Branded décor, signage, and digital screens reinforced the identity at every turn, creating a seamless, unified journey from entry to exit.

A three-tier wooden display rack with black wristbands, green keychains, and small plastic bags, located on a dark, shiny table in a nightclub setting.
A large digital screen on the ceiling displays the JBL Club logo multiple times in a nightclub or bar. The logo is white with green and black accents. The club interior includes a bar area with bottles and glasses on shelves, and a neon sign that reads "LIVE-K" shaped like a hammer and sickle symbol.
A group of people at a Jameson-sponsored event, posing with white jerseys labeled 'JJJ' and a 'J Club' sign in the background. They are smiling and celebrating.

RESULTS

The experience was such a success that guests didn’t want the night to end. The full transformation of Live-K into J-CLUB drew consistent praise, with attendees calling out the immersive atmosphere and seamless execution.

  • Two people smiling and holding up white Jameson branded shirts in a karaoke bar. The man on the left has a beard and is wearing a hat, and the woman on the right has dark hair. There are TV screens in the background showing karaoke lyrics, and a table with drinks and ice buckets in front of a black leather booth.

  • Display shelf with folded white and green shirts, labeled with 'JAMESON' and 'JJ' at the top.

  • A neon-lit lounge area featuring a bright green illuminated sign with the word 'JAMESON' twice. There is a black leather couch lined with a pillow that has 'JAMESON IRISH WHISKEY' written on it. Several boxes are stacked on a small table, and a pile of merchandise, including jackets or shirts with dark colors and designs, is spread out on a table. A sign on the table mentions a 'Triple Triple Lounge' experience. The room has purple and green neon lighting and dark tiled flooring.

  • A potted ornamental plant with green leaves and red berries, placed next to a black cabinet with sunglasses on a wooden stand, and a monitor on top of the cabinet, inside a room with dark textured walls.

  • Person holding a green promotional card for a karaoke club, with text about activities and offers, illuminated by a purple light, in a dimly lit environment.

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