MARYLAND LIVE! CASINO
NEW YEARS EVE 2025
CHALLENGE
We were asked to transform The Hall at Maryland Live! Casino into a mystical New Year’s Eve destination—an immersive world where guests choose their path: one good, one bold and bewitching.
OUR APPROACH
We built a large-scale experiential journey that flowed through entrances, gaming floors, dining venues, lounges, and every major guest touchpoint, crafting two parallel design narratives—one for each chosen path.
RESULTS
The activation drove strong guest engagement, with attendees stopping to photograph the environment and calling out the immersive experience—from the steampunk-inspired entrance to the interactive hot air balloon photo op. The continued success resulted in repeat New Year’s Eve engagements year after year.
