PERNOD RICARD
WORLD PRIDE
CHALLENGE
For the World Pride event in Washington, DC, we were responsible for activating several areas across the city to help our clients at Pernod Ricard and their accounts. Our amazing team split up and collaborated with DC venues to bring activations and pop-ups to life with Absolut branding.
OUR APPROACH
We toured each area to measure and get a scope of how to decorate and successfully activate each space. Each venue had specific needs - our team worked with all involved to create individualized programs that highlighted the brand by including screen printing, signage, staging, photo ops, and accent decor.
RESULTS
Each activation took Absolut and pride to the next level. Providing not only promotional aspects but an exciting atmosphere for hosts and guests alike. Guests were provided with lots of photo op opportunities and a prideful way of celebrating pride.
