PERNOD RICARD

WORLD PRIDE

CHALLENGE

For the World Pride event in Washington, DC, we were responsible for activating several areas across the city to help our clients at Pernod Ricard and their accounts.  Our amazing team split up and collaborated with DC venues to bring activations and pop-ups to life with Absolut branding.

Restaurant with black exterior decorated with colorful flower arrangements on the walls and ceiling, plants in large planters outside, and neon signs, located on a city street.

OUR APPROACH

We toured each area to measure and get a scope of how to decorate and successfully activate each space.  Each venue had specific needs - our team worked with all involved to create individualized programs that highlighted the brand by including screen printing, signage, staging, photo ops, and accent decor.

Colorful rainbow flags draped along a staircase banister, with flower arrangements on the top, including yellow, orange, red, purple, green, and yellow flowers, and a mirror on the wall reflecting stairs.
Colorful display with rainbow-colored backdrop, a large blue bottle outline with the word 'ABSOLUT' inside, and a rainbow-striped floor leading up to the display.
Entrance door decorated with rainbow colors and signs, including a large "ABSOLUT" logo at the top, "MIXING PROUDLY" signs in rainbow colors on the glass, and a rainbow stripe on each side of the door, with a mat in front that has a signature-style text.

RESULTS

Each activation took Absolut and pride to the next level. Providing not only promotional aspects but an exciting atmosphere for hosts and guests alike. Guests were provided with lots of photo op opportunities and a prideful way of celebrating pride.

  • Colorful flower-covered doorway with a neon bottle sign in the center, surrounded by various flowers and plants, with a disco ball and wooden wall background.

  • Display setup for Absolut vodka with accessories, featuring a large bottle silhouette, shelves, and colorful decorations.

  • A promotional booth for Absolut vodka with a colorful sign that reads "Mixing Proudly" and signs indicating all cans are $9, set up outdoors on a wooden deck with some people standing nearby, in an urban environment with tall buildings in the background.

  • A promotional booth for Absolut vodka with stacks of blue and white t-shirts on a table, people surrounding it, and a large Absolut logo in the background.

  • A sign with the word 'ABSOLUT' featuring a rainbow flag background on a dark outdoor patio with string lights and disco balls.

  • A wall decorated with pink and white flowers with a neon sign that says 'ABSOLUT.'

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